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What's the difference between your Estate Sales, Auctions and the Online Shop?

Modern Day Sales is unique from other estate companies because we offer our sellers and buyers a variety of options for

buying and selling estate merchandise. These options are include three different buying formats:

On-Site Estate Sales, Online Auctions and the Consignment Buy Now/Online Shop 

With our Brand New Warehouse in South Norwalk, we are able to sell our seller’s items in a variety of ways. Other companies don’t have this important distinction, which sets us apart.

ESTATE SALES:  MDS offers Traditional Estate Sales On-Site at our Client’s Property.  The Estate Sales run for 2-3 days and they are staffed by our trained sales people who want to offer the best customer service in the industry.  MDS also offers full Liquidation Services as we can handle our client’s donations, dump runs. cleaning services and moving services.  We tailor our services to our client’s needs, so you can be assured that you are in the best hands and that we will meet your closing or other deadlines.

AUCTIONS: MDS offers online auctions using the Auction Ninja (AN) Platform. Items sold on the auction platform are sold to the highest bidders - the bidders set the market price they're willing to pay for any given item. Most bidding begins at $1 and whatever the items sell for, they sell for. Previews of the Auction Items are always available by appointment if the pick-up is at our warehouse in South Norwalk.  If the Auction items pick-up is at a private residence, then it depends on our client, but call us to ask or send us an email.  Liquidation Services are offered for the Online Auctions as well. 

SHOP NOW: Additionally, Modern Day Sales features specially seleted estate pieces that are available for purchase (buy now). Items on the Online Shop are sold at a set price (no bidding) determined by MDS, based on Current Market Evaluations. After a predetermined amount of time passes, unsold merchandise begins to be marked down (starting at 20% and eventually going as high as 75% off original prices), just like other consignment shops. Items may be purchased Online and then picked up in-person at our 3,000 sq. ft. warehouse (located at 314 Wilson Avenue, #K2 in Norwalk with easy access from exit 14 off I-95, the Maritime Exit Off of Route 7/Danbury Connector and it is a 5 minute drive from the South Norwalk Train Station). While some of the pieces of merchandise in our warehouse are available to purchase online, you can make an appointment to preview the items by calling us at 203-400-6000.

Online Auctions


What is my “Dashboard"?

Your Dashboard is a place that organizes and presents your account information in one, easy-to-access

location. You can access all your account information directly from the dashboard — items won,

consignments, following, bidding upon, billing info, etc.

How do I access my Dashboard?

Accessing your dashboard is as easy as signing in to your Auction Ninja (AN) Account. 

1) Click ”LOGIIN” located in the top menu bar of the site.

2) Sign in with your user ID and password (you’ll notice that the word “LOGIN” changes to


3) Click your name and you will be in your dashboard.

From here, you can access your:

BIDS (including items followed),

ORDERS (invoices from your past orders)

ACC (account info including manage payment options, changing password)

CONSIGNMENTS (sold and unsold)

How do I change my credit card on file?

Your credit card information is encrypted so only you can change your billing card preferences. Changing

your card is easy. 

1) Login to your Dashboard;

2) Click on ACC;


4) Click on the + ADD CREDIT/DEBIT CARD button;

5) Enter your details as prompted and then click ADD.

Once the card is added you can choose to make it your primary (or default) card for any future auction’s auto debit.


Why are the bids low on my sale?

This is perhaps the most commonly asked question we receive. But don't worry. While it may seem like the

current bids are very low in the days leading up to the close of your sale, most of the bidding action takes

place within the final hours (mainly the last 15-60 minutes) of the closing of any particular lot.

Most bidders will “watch the site” — in other words, watch their favorite items and maybe place a low bid

here or there; but they mainly they just “watch” because they don't want to "show their cards" too early. They wait until the final minutes to bid. That’s when the bidding frenzy starts. So, you will likely see intense

bidding once the auction begins to close. Also, unlike other bidding platforms (i.e., eBay), the Auction Ninja online auction system features "extended bidding”(see below, under BIDDERS & BUYERS).


My piece is worth a lot more than $1. Should I set a reserve?

One of the toughest challenges we have is convincing our clients to trust the process of no-reserve auctions. Modern Day Sales prefers to sell everything without reserves, where all bids begin at $1. This may seem counter-intuitive, but generally speaking, items with reserves (set opening bids) tend to under perform in auction results and deters bidding. The reason for this is that reserves tend to dampen bidder excitement. Here is our general reasoning: The auction format truly reflects the current market. Items that are better quality will have more interested buyers. More interested buyers means higher bids. It's that simple.


We also encourage our estate clients to look at the collection as a whole package and not focus on individual valuations. Generally speaking, some pieces might over-perform, others will be right where they should be, and some may even under-perform. In the end, it's the entire sale total that matters — and Modern Day Sales staff  are usually on target in their overall valuations and estimates during the initial consultation, so our consignors have a realistic idea what they might expect.


However, there are times when our clients feel more comfortable setting a reserve on a particularly valuable

lot. MDS considers this on a case-by-case basis, but generally dissuades our clients from setting reserves.

Any lots with reserves are presented to our bidders as an “opening bid” -- in order to preserve full

transparency. In other words, if a certain vase has a reserve of $500, the opening bid will be set at $500. The lot remains unsold if no bidders come in at $500 to open the bidding. If someone meets (or exceeds) the $500 opening bid with their maximum bid, then the vase will sell to the highest bidder.


What if something doesn't sell?

With a no-reserve auction (everything starts at $1), our sell-through rate is nearly 100%. Very rarely, though something may not sell. In such cases, a quick conversation with the estate manager will resolve the question.

Bidders & Buyers

Why do you require a credit card in order for me to bid?

In order to prevent non-qualified bidders from tainting the integrity of our online bidding process, the Auction Nonja platform only accepts bids by people whose credit cards are valid, registered and vetted by our credit card processing

platform. We require a valid credit card for all bidders (Amex, Discover, Visa, or MasterCard). Additionally,

to ensure efficient processing, the primary credit card on file for all winning bidders is charged once the

auction closes. The charge will include the hammer price, buyers’ premium, pertinent sales tax, and any

associated transportation fees (if bidder opts to have lots transported back to the MDS warehouse for pick-up). 

Please note: All credit card information is encrypted to the highest levels of safety possible and will not be used or distributed for any other purposes.


How do I keep track of all of the items I’m following and bidding upon?

One of the most useful things about the Auction Ninja Dashboard is that you can bid and manage what you’re

following directly from the dashboard. That way, you don’t need to sift through multiple catalog pages while

trying to recall what lots are your favorites or which items you've bid upon. Login to the dashboard and

watch the action on only the items you are actively interested in from one convenient location.

What is an “Opening Bid”?

Most of the time, our lots have an opening bid set at $1. Occasionally, our clients want “reserves” set on select pieces. A reserve is a minimum dollar amount that must be reached before an item can be sold. In order to have full transparency with our bidders, MDS sets any reserves on our lots to show as an opening

bid. Here’s an example:

Lot #3 in an auction has a reserve of $500. It will not sell for less than $500, but can certainly sell for more. Other auction houses might start the bidding at a lower number and hope that the $500 reserve is met in the bidding, but they are under no obligation to let their bidders know what the reserve is or when it is met (although many do).

At MDS, this $500 reserve will show as a $500 opening bid. If no one places a bid for $500 or more, the lot will remain unsold. If someone chooses to bid at least $500, the lot is open for bidding and the highest bidder will win the vase.

What is extended bidding & why is it necessary?

Much like bidding during a live auction, the auctioneer generally won't hammer at the first bid. Auctioneers will give other bidders an opportunity to increase their bids until there is no further action/interest in the piece. The Auction Ninja system features "extended bidding" in our online auction format because it best mimics live bidding (albeit in a timed format).

The AN system resets the countdown clock to five (5) minutes on any lots that receive bids within the last five minutes of its closing. This gives other bidders an opportunity to increase their bids if they wish. Once there are no additional bids placed in the last five minutes of a lot's closing, the clock will run out. It's that simple.

For example: Lot #1 is set to close at 8:05 p.m. You are the highest bidder at 8:03 p.m. Another bidder joins the bidding on Lot #1 at 8:03. Even though there was only two minutes left on the clock, because a bid was placed within the last five minutes of closing, the clock will reset and the lot will now close at 8:08. If other bids are placed (some by you), the clock will keep resetting until there is no other interest in the lot. When all is said and done, Lot #1 doesn't close until 9:12 because there was a lot of bidding action.

Why do we use extended bidding? In order to create the fairest simulated "real-life" auction scenario

possible, we use extended bidding. Sometimes, a bidder thinks that they can place a last second high-bid just as the clock runs out to ensure that they win the lot. This is known as "bid sniping". Unfortunately, bid

sniping does not allow other bidders an opportunity to increase their bid if they wish to do so. The fairest way

to control bid sniping is to offer extended bidding. (If you've ever bid in auction on another very well-known

site, chances are you've experienced bid sniping.) Much like a live auction, extended bidding keeps going as

long as someone is willing to pay a higher price.

Why was I outbid by an amount less than the next minimum increment?


Sometimes our bidders wonder how they were outbid by an amount lower than the minimum bid increment

(see bid increments in our Terms & Conditions). All bidders may place their max bid at anytime. As a result,

you may be outbid by what seems to be an incorrect increment. Let us try to give you an example:

Let's say you place your maximum bid of $100 on lot #2 but another buyer wins the lot for $101, even though the next bidding increment is $5, not $1. Here is how this scenario might occur...

It's 4 p.m. on closing day and lot #2 is currently at $15. At 5:10 p.m. you place a maximum bid of $100.

There are a few bidders at play and so by the time 5:45 comes around, the current bid is at $78 with you as

the highest bidder. At 7:05 p.m. a new bidder joins in and places his maximum bid of $101. Since this new

bidder's bid of $101 is above the minimum increment at the time she placed the bid, it is accepted by the

system. Since there were no additional bids placed before the countdown clock ran out, the $101 bidder wins the lot because it is higher than your $100 maximum bid.

Sometimes I'm immediately outbid. Why?

Because all maximum bids are "masked" (hidden from other bidders), you do not know what any other

bidder's maximum bid may be or when they placed it. Sometimes you will be outbid as soon as you enter

your bid. This only occurs when another bidder had a higher maximum bid than yours already "on the

board". Your bid set in motion AN's automatic bidding system which raised the other buyer's bid above

yours. The other bidder may have placed their max bid days, hours, or mere moments before you placed


However, if you place a bid and there are no competing bids against your bid, the system will not immediately go to your maximum bid. In fact, if you are the only bidder by the time the lot closes,

you will win the lot for the lowest possible dollar amount (based on whatever the opening bid was for that

item), not your max bid. So if you place a max bid of $25 on a lot with an opening bid of $1 and there are no other bidders vying for that lot, you will win it for $1. NOTE: This only happens when there are no competing bids.

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